Built for
those who
answer
the wild.

Your gear matters.
Your experience
matters more.

Onaway Outfitters was born from a simple conviction: the people who venture into Northern Michigan's backcountry deserve equipment that won't fail them. We're not a big-box store. We're your neighbors — and we know the difference between gear that works and gear that merely looks the part.

Every rifle scope, every wading boot, every camp stove on our shelves has been chosen with the same standard we'd hold for our own hunts and fishing trips. When you walk into our shop on State Street, you're not browsing a catalog — you're getting advice from people who've logged the miles, tracked the game, and landed the fish.